Privacy Policy

Introduction

7games is the operator of the online gambling Services accessed by users worldwide. This Privacy Policy explains how we collect, use, disclose and protect Personal Information in connection with the Services, and your rights in relation to that information. For the purposes of this Policy, 7games is the data controller responsible for your Personal Information. By using the Services, you acknowledge the collection and processing described herein.

Information We Collect

Personal Information We Collect

We collect Personal Information that you provide to us or that is necessary to provide the Services. This includes:

Registration details such as your name, date of birth, country, street address, email address, phone number, username, password, and language preference.
Identity verification information required to meet Know Your Customer and Anti‑Money Laundering obligations (e.g., government-issued ID and proof of address).
Financial information needed to process payments, including payment method, bank account or card details (as applicable) and transaction history.
Communications data from interactions with customer support, including chat, calls and emails.
Device and network information such as IP address, device identifiers, login data, and authentication information to support security and fraud prevention.

Non‑Personal Information

We also collect information that does not identify you directly, or that cannot reasonably identify you on its own. This includes:

Technical information about your device, browser, language settings, time zone, and platform.
Usage data related to your interactions with the Services, including deposits, bets, session duration, features accessed, and high scores.
Geolocation data derived from IP address to comply with territorial and regulatory requirements.

Information Collected From Other Sources

We may obtain information from third‑party providers to verify identity, assess risk, and meet regulatory obligations. This may include identity verification results and, where permitted by law, credit history data and other information relevant to the provision of the Services.

Tracking Technologies and Cookies

We use Tracking Technologies to operate, personalise and analyze the Services. This includes cookies, pixels and similar technologies. Details on the categories of cookies, purposes and how you can manage your preferences are set out in our Cookie Policy. If you disable certain cookies, some features of the Services may not function properly.

How We Use Your Information

We use Personal Information to provide and operate the Services, process payments, verify identity, communicate updates, perform analytics, and enforce policies. We may also use Personal Information for marketing communications where you have consented or where permitted by law, and you may opt out at any time.

Legal Bases for Processing

We rely on contractual necessity, compliance with legal obligations (including licensing, anti‑money laundering, and safer gaming requirements), legitimate interests (such as fraud prevention and service improvement), and, where required, consent for marketing communications. You may withdraw consent at any time for marketing processing.

Minors

The Services are not intended for individuals under the age of 18 or the minimum age required by applicable law. We implement age verification measures and will discard information provided by a minor in breach of this Policy.

With Whom We Share Your Information

We disclose Personal Information only to Recipients as necessary for the purposes described in this Policy and in compliance with applicable law. This includes:

Group entities and service providers who perform activities on our behalf (e.g., payment processors, IT services, customer support).
Regulators, licensing authorities, and law enforcement where required by law.
Auditors, advisers, and other professional service providers.
Fraud prevention and security partners; debt collection agencies if required; and credit reference or verification services where permitted by law.
Recipients involved in corporate transactions or reorganisations, subject to appropriate safeguards.

International Transfers

We operate globally and may transfer Personal Information to countries outside your jurisdiction. We rely on contractual safeguards and other legally permissible transfer mechanisms to protect data when transferred internationally, and we apply appropriate safeguards to maintain an equivalent level of data protection where required by law.

Data Retention

We retain Personal Information for as long as necessary to operate the Services, comply with legal obligations (including gaming and financial regulation), resolve disputes, and enforce our agreements. We may retain data longer where required for legitimate interests, such as fraud prevention and record keeping. You may request deletion of your Personal Information in accordance with applicable law, subject to statutory and regulatory obligations.

Your Rights

You may exercise rights including access to, correction of, deletion of, restriction on processing of, and data portability for your Personal Information. You may object to processing and withdraw consent where processing is based on consent. To exercise these rights, contact us via the in‑app privacy channels. We may require verification of your identity before acting on requests.

Security

We implement appropriate technical and organisational measures to protect Personal Information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. Measures include access controls, encryption in transit, secure networks and regular audits. While we employ industry‑standard protections, no system is absolute and we cannot guarantee complete security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will publish the revised policy within the Services and indicate the last revised date. Substantive changes will take effect seven (7) days after posting unless stated otherwise in the notice.

Cookies and Tracking Technologies (Further Details)

For full details on tracking technologies and your choices, refer to our separate Cookie Policy. There you will find a current list of cookies used, their purposes, retention periods, and how to disable or adjust preferences in your browser or within the in‑app settings.

How to Contact Us

If you have questions about this Privacy Policy or your Personal Information, please contact our privacy team via the in‑app Help Centre. We will respond within a reasonable timeframe. If you believe your privacy rights have been violated, you may lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.